Focus!

There has been a sea of distractions these past couple of weeks what with it being Christmas and new year. Oh, and some movie came out which I may or may not have seen on multiple occasions. With all this going on I haven't actually got much done, but it is the Holidays. The only guy working this time of year is Santa, and the folk at my local supermarket which seems a little unfair.

In the last couple of days I have been thinking about the year gone by and what I would have liked to have done a little differently. The main thing was marketing, or to be precise the lack of marketing. Once work got under way everything else took a back seat. I don't want to come to the end of my current run of work and find that there's nothing on the horizon due to the fact that no one knows I exist. A mail out schedule has been written up starting this month with email samples. I wanted to start with postcard mailers but my past self sabotaged that plan by creating pieces of work which don't quite fit right on a postcard. That past me is such a ****. By next week I should have some samples ready to send off to a small number of potential clients. Gone are the days where I took a free style jazz approach to marketing. I'm not kidding. I used to throw stuff out there and hope it stuck.